Pentax Optio WG-1
This is the first item I have purchased for myself this year -- and it was used, so it didn't break any of the rules!
My digital camera broke back in August, and I'd been doing research on camera for months, keeping an eye out for a good deal on a refurbished or used model, while trying to decide if I really needed a digital camera anyway.
I finally decided that, yes, I did really want a small digital camera that I can take anywhere (this one is waterproof, shockproof, etc.), and picked this model from the reviews I read online. When a great deal on a barely used model (70% under MSRP) popped up online recently, I decided to go for it.
So this is my new camera. I got a quality, durable camera on the cheap without supporting the company that made this model overseas or triggering the production of a new camera. I am super excited.